According to recent articles in The Huffington Post, March 12 was supposed to be the day when a proposed ban on the sale of jumbo size sodas was supposed to go into effect. But on March 11, the New York State Supreme Court overturned that ban. Not to be deterred, on March 28, the city appealed the decision, citing concerns over the deleterious effect of excess sugar on public health. It’s soda vs water!
This “war on soda” in the trend-setting capital of the United States is just one of many indicators that the American taste for soda is in decline. Delawareonline.com notes that sugary drinks actually became popular back in the 1980s when companies like Coca-Cola and PepsiCo began aggressive marketing campaigns for their sodas that included endorsements from high-visibility celebrities like Michael Jackson and Bill Cosby.
But after doctors and health officials began warning people that sugary drinks were to blame for the rising obesity epidemic in the 1990s, soda consumption began to decline. Statistics show that the average American now drinks 44 gallons of soda and 58 gallons water per year. At the height of the soda craze in 1998, those annual figures were reversed: 54 gallons of soda versus just 42 gallons of water.
Polar Station water and ice vending machines offer the pure and natural refreshment that more and more Americans are demanding. Our kiosks use municipal water sources in tandem with an onsite multi-stage filtration system to create products that are good for people. Better still, our machines only sell in bulk, which means less waste and a more robust environment.
Bottled water currently comprises a little under one third the total number of gallons of water the average American drinks. This has not gone unnoticed by industry trackers like Beverage Marketing Corporation (BMC), which predicts that bottled water could overtake soda as the drink of choice within the next decade.
What this ultimately means is that investors in the bottled water industry stand to make sizeable profits for the foreseeable future. Clearly, Polar Station kiosks are tapping into a major trend. Contact us today and let us show you the healthy way to a greener wallet!
Originally posted 2013-04-11 17:57:12.